The Second Life of FriendFeed?
Where do I spend my attention? That's all I have. Unlike many others in the tech community I don't have a lot of money to invest in companies. I also don't have coding skills, so can't build stuff, so the only way I can build stuff is to spend my time judiciously and focus attention through my video camera's lens and my blogging. So, here we go about FriendFeed and why I've cut back on using it and what might be in its future:
Tonight TechCrunch's MG Siegler pointed out FriendFeed is dead. I can't disagree. I've been spending a lot less time there. I've noticed that even Louis Gray's feed has less engagement than it used to have.
There are a few reasons for that.
First, the FriendFeed team and Facebook has made a significant PR mistake. They have NOT talked about any future for FriendFeed. That has signaled to most of us that FriendFeed is the Facebook equivilent of DodgeBall or Jaiku. Dead, not because the service won't stay up, but dead because no one is working on it anymore.
Second, in this Twitter age you can't hide things from us anymore. See in the 1990s you could PR your way out of this problem by saying something is important. Today? We know too many people deep inside the company and they Twitter what they are working on and where they are moving. Last week Gary Burd said he's leaving FriendFeed/Facebook. That speaks volumes. I'm also hearing that the team has been split up and is working 100% on Facebook issues. I've said that publicly and no one from Facebook or FriendFeed has called me to tell me I'm wrong.
Third, the fact that Facebook didn't lock up the whole team for at least a year or two is totally amazing to me. Gary leaving says volumes. WTF? How much stock did he have? If I had bought FriendFeed I would have made sure that everyone on the team, particularly a star like Gary (he started the Google Talk team) would have TONS of reasons to stay. Yes, he probably would have left eventually anyway (I expect everyone involved to leave over the next six years as their stock vests) but the fact that Gary only stayed a couple of months is just not good.
Fourth, Twitter is in the process of adding all the features that FriendFeed has and more. The first one, lists, has already been turned on for me and is coming "within days" for everyone else. That was a major reason I used FriendFeed (so I could split up my Twitter friends into different lists). Twitter's version is even better than FriendFeed's.
Fifth, the world has spoken. Everywhere I go people tell me Twitter is where they are going to be and that they are totally ignoring FriendFeed.
Sixth, FriendFeed has lost most of its developer momentum. The one exception is Apture, which just last week released a FriendFeed feature. I appreciate that a lot, but they are one of the only exceptions. Most of the developers I talk with tell me they've cancelled any FriendFeed projects they are working on.
OK, so what future does FriendFeed have?
First of all, the engine is open source. So we might see some other service take it on and implement its features. I doubt it, though, because no investor will go for it and Twitter has already implemented its best features in the lab (except for Real-Time Search, and I hear that Twitter is working feverishly on that).
Second of all, when I look at the home feed I don't see geeks, but I do see SOME activity. Mostly from people who aren't involved in tech at all. It has become a cult favorite.
Third. It does have SOME unique uses that I don't see Twitter or Facebook matching for some time. It's a great place to have a chat room. Yes, Google Wave will potentially take that away, but they stuck it in such a complex UI that many many people have told me they will never use it. Jason Pollack, film director, for instance, uses it once in a while to have live conversations that are quite active and cool.
Fourth, it still has the best real-time search out there. Until someone matches that I will go back there to find old Tweets and old posts.
Fifth, its servers are cheap to operate (the infrastructure FriendFeed was built on was designed very efficiently) and if growth remains flat the costs will stay cheap, so Facebook has no financial reason they need to shut down the servers.
So, why did I name this blog "the Second Life of FriendFeed?" Because bloggers like me hyped up Second Life and then when businesses figured out that Second Life didn't work for them (you could only get about 100 people onto an island) we left in droves and stopped writing about it. The thing is a new audience showed up for Second Life and today it's a thriving and profitable business.
Will FriendFeed turn out to be like Second Life? I think it could. There will always be some people who want to be on some service other than the popular ones. There ARE people out there who hate Twitter and Facebook and want to hang out on a tool that more fits their personality. FriendFeed DOES have a future there.
But it isn't a future for me, and that's just OK. Second Life doesn't care that I'm not on it anymore either.
I am interested to know if you think there's a Second Life for FriendFeed, though.


